ten principles.

Leave the excitement to the fans. When it comes to work, choose BORING.

Show goes in. Show goes out. No emergencies. No kit left behind. No last minute hiccups.

We're pushing the envelope, but we're pushing the envelope with what works. Tried and true is BORING.

Long live Rock and Roll.

We're live event specialists. The hard yards of touring are where we began. We owe everything to the legacy of the outgoing generation. But the industry has changed.

It's not the 1980's anymore. This isn't three straight sticks and some PA. The shows are big, the crews are big, the challenge even bigger.

Shouting first and asking questions later isn't BORING.

There are a million ways to take design from paper to reality.

But there's only one right way, the BORING. way:

1. First we make it safe. Everyone gets to go home with all their fingers and toes. No exceptions.
2. Then we make it correct. If it isn't the show you've drawn, then it's not the right solution.
3. Finally, we make it simple. Simple solutions are reliable, quick, and easy.

The BORING. way means you get the show you saw in rehearsals, every single night.

Revolutions are exciting, but they are chaotic.

That's definately not BORING.

Whether it be big ideas, truck packs, load in orders or the way we mark our flightcases, everything is an evolution.

We don't believe in theory, we believe in trying it out. Real nuts and bolts. Demonstration beats articulation.

But there are no revolutions. We don't go off-piste. We don't throw out the book everyday. There is no change for the sake of change.

Try. Fail. Learn. Improve.

What comes next comes from what came before.

Touring isn't about hanging PA, rigging lights or tuning guitars, it's about education.

Crew chiefs teach their technicians. Technicians teach their locals. Locals teach each other.

We are all mentors: up, down and sideways.

There is no substitute for on-the-job experience. There's more corner cases than rules.

We don't horde information. We aren't indespensible. That makes us BORING., but we're okay with that.

Share what you know. A rising tide lifts all boats.

We take our work seriously but not ourselves.

We specialise but we do not departmentalise. There's only one BORING. goal: the show.

If it needs doing, it needs doing. If someone needs help, they need help. If it's better to wait, it's better to wait.

We'll be the first people on the floor and the last people off it, because we're not here for movies and beers on the bus. We're here to work.

It's a phrase that's been said to death. It's time to move on.

On time was never up for negotiation, but average definately is.

Yes, we know, we're BORING..

Average always has an expiry date. The debt has come due.

The industry doesn't want average shows, it wants fantastic shows.

A new generation needs a new phrase.

On time and good.

You know the old saying, can't lives on won't street.

When the chips are down and the days going sideways the show still has to happen.

Can't split the lighting rig in half and fly it sideways, or won't?

Can't push the flightcases from the car park or won't?

Anything is possible. The BORING. answer is always yes.

When you're touring, everything stays the same while nothing stays the same.

Every day has a new roof, a new floor, a new seating bank, a new field, a new stage.

At the heart of every design decision is one clear, simple principle: is this easy to change?

It's why we handwrite our labels. It's why we keep our systems simple. It's why we spend hours thinking about truck packs and infrastructure.

Because if we can't make changes when we need to, it isn't BORING. touring.